For the past five years, I co-led the successful launch of a brick-and-mortar retail concept, earning recognition as “Best New Store” by New York Magazine, and featured in various other publications. Over this time I’ve honed my skills and have been able to gain valuable insight in the rapidly evolving business of retail and wholesale. I’m here to offer myself as a resource in this field as well as offer my services in any of my other skill sets; design, photography, production, and copywriting.
Want to work together?
Areas of Expertise
Brand identity and value development, content creation, digital and printed collateral work, editorial/e-commerce photoshoot production including selection of photographers, hair and makeup artists, and retouchers.
Retail strategy conception, in-store design development& planning, buying & merchandising, event production, calendar development, customer experience, staff management, order intake and return, .
Wholesale & Sales Strategy
Brand consultation, sales strategy development, merchandising plans, 9+ years of developed relationships with buyers, product placement with key retailers, sales analysis and follow up with vendors.
Website creation & maintenance, social media management (Instagram, Facebook, Twitter, Tumblr, Pinterest), targeted ads (Facebook/Instagram, Google), engagement analysis.
Buying & Merchandising
Research and product selection, development of a unique product mix, performance analysis, POS and SKU management, product display and merchandising, vendor and supplier relationship management.
Business plan writing, business model development, whole-business analysis, contract design and review, investor relationship management, strategic communication,